From a customer's point of view, the debate over the pink slime seemed reasonable. No one wants to buy a product that could be potentially hazardous. The company should have addressed the name with a more cautious approach. From the company's point of view, I think the name was made into a bigger deal than what it really was. I don't think people should have been so quick to judge the product as being 100% bad. In this situation, the company should not have called it "pink slime." The name speaks for itself in the sense that it sounds pretty disgusting.
Being the public relations person for Beef Products, I would not have let the meat filler be named"pink slime." The name is unattractive, unappealing, and does not provide the company with a good image. "Pink slime" is not a name people could see as having different meanings. At the end of the day, "pink slime" is pink slime. I think the first thing Beef Products should have done was create a name for the filler that wouldn't gross customers out. Second, I would address that the product was safe and provided sanitation for the meat product. Last, I would want Beef Products to almost do a relaunch of their products. This would include removing "pink slime" completely from their products and working to make food that is 100% natural.
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